20
Trimester
Rotunda Library Newsletter
Expectations vs.
reality
Innovation vs.
resistance
Colliding interests,
competing visions
Roughly half of patients surveyed
say mHealth will improve the cost,
quality and convenience of their
healthcare in the next three years.
New technology is not enough.
Widespread adoption of mHealth
will require changes in behaviour.
Patients want convenience and control.
Doctors are resistant to this loss of
control—in factm 64% worry that
mHealth makes patients too
independent.
Six in ten doctors and payers think
widespread adoption in their
countries is inevitable in the near
future—but most think adoption will
take time.
Innovators must learn to
navigate around attitudes that are
often rigid toward change.
Emerging market
trailblazers
Solutions vs.
technology
Eight out of ten emerging market
doctors recommened mHealth
services, and more payers cover the
costs than in developed countries.
59% of patients already use it.
49% of patients say cost is the
biggest barrier to mHealth.
Why? Where existing healthcare is
scare, there is a greater demand
for change and fewer entrenched
interests—so change is more
welcome.
64% of doctors and payers are
excited about mHealth