Binders can be thick, daunting behemoths usually
reserved for your kid’s chemistry class. In this case, they
prove to be guiding lights for implementing changes to
your business.
Each binder is founded in extensive research and
outlines a customized business plan for owners to im-
plement.
Fowler says the worst use of his abilities is meeting
with him, receiving the business plan binder and letting
it collect dust on a shelf.
“If we take the time to get clear off-site, we general-
ly run out of time to execute the dadgum thing because
life just comes and sucks up every minute,” Fowler said.
Everyone is busy. With limited amounts of band-
width, you have to maximize your resources to improve
your business. Maybe you lack time. Maybe you lack
cash. Maybe you lack both.
Fowler relates resource delegation to squirrels.
No one would accuse a squirrel of being the smartest
animal, but they have ample time throughout the day to
problem solve how to get food.
You do not. You have work, help with payroll, assist
in hiring, go to meetings, pick up your kids from school,
pick up your kids from soccer practice, go grocery shop-
ping, etc. The list goes on forever.
Focus and consistency are key. The binder is a cheat
code to saving time and money. Companies that want
results adhere to the binder’s personalized gospel.
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Trendsetters | Valdosta-Lowndes County Chamber of Commerce
Fowler can help retain that
consistency with regular check-
ins.
“Why does Weight Watchers
work?” Fowler asked. “Because
you have to check in weekly to
see your progress.”
He understands that some
plans do not always result in
success, but he emphasizes the
importance of pivoting. If a
certain move does not work, he is
flexible and self-aware enough to
change tactics.
One of the main targets of
his personalized binders is to
help identify and grow leaders in
companies.
“Every growing company has
a drought of leaders,” Fowler said.
“Your job as a leader is to build
more leaders.”
While he loves to work with nonprofits and chari-
ties, his focus remains on for-profit companies for one
reason: job growth.
“I get a huge do-gooder vibe out of helping compa-
nies be more profitable because then you can hire more
people,” Fowler said.
Margins for small businesses can be razor thin, and
Fowler understands that some people simply cannot
afford to hire a consulting firm such as his.
That will not stop him from trying to help.
Fowler built a website, www.valuesdrivenresults.
com, not only to familiarize potential clients with his
services, but provide resources for those who want to
grow their business and simply cannot stretch their
pennies any further.
“How can you do it in a way that makes it cost
effective for folks?” Fowler asked. “That’s why I spent a
lot of time investing in the website and in my writing.”
Fowler writes a weekly column for The Valdosta
Daily Times that mixes business advice with life philos-
ophy. Providing no-cost resources for business owners
acts as an avenue to offer some help free-of-charge and
maybe even reach new clients.
More than anything, Fowler wants to help Valdosta
businesses and learn some things along the way.
“When I get to learn with my clients, it’s a lot of
fun,” Fowler said.