“We have a really home-like setting here, very
warm and inviting – and energetically fun,” she
said. “Since we opened we’ve been ahead of our
projected numbers, which has been great. The
building is large but not too large – everyone
is going to know your name. You’re not just a
number.”
Location, Location, Location
So how did this all come together? Matt Frisbie,
the project’s lead architect who was involved from
the very beginning, said it took a lot of cooperation
and teamwork. Frisbie, a vice president at
Ayres Associates, began by contacting Ebenezer
Management, the management company of Red
Rock.
“They had done a market study that showed
there was a definite need in that area for a senior
housing development in Woodbury, but the
trouble was finding a good site,” Frisbie said. “That
area’s real estate was very tight at the time, and
an available site in a good location at a reasonable
price was not going to fall into our laps.”
But one day, while driving around the city, Frisbie
noticed a patch of land right off the interstate
that was open. There were no for-sale signs, but
the idea took root, and he asked around to find
its owner. It was a scrap left over from a rightof-way from the highway, forgotten and ignored.
However, when combined with the purchase of
three adjacent residential lots, it provided just
enough space for Red Rock and its grounds. It was
a win-win-win: Ebenezer had a new home for its
community, the Ayres Associates team could begin
design, and the City was pleased to have a formerly
empty lot back on the tax rolls.
The process of acquiring all the pieces, permits,
and financing took nearly two years, but the
team’s patience and persistence have been amply
rewarded. Juan said the building is more than 80
percent filled. The site has played a large role in
the success of Red Rock. Convenient to several
medical facilities, grocery and retail stores, and
churches, Red Rock’s residential location makes it a
peaceful and pretty setting – and its location near
the interstate makes it easy for visitors to find.
TRENDS
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