Trends Summer 2014 | Page 8

Before A Vision for Something More How did the developer know these blighted, dilapidated properties had promise? As they say in the real estate industry, it was all about location, location, location. The properties were located at a major street corner in downtown Waukesha. The Carroll University campus was to the east, multi-family and residential housing was to the south, and railroad tracks cut diagonally just northwest of the area. The railroad tracks and two streets formed a triangle, which is where today’s Carroll University Student Living and Business Center now sits. “It’s really pretty impressive and a major visual upgrade over what was there before,” said Alan Huelsman, Berg Management Company’s general manager. “We kind of filled in a hole.” Before 8│TRENDS After Funding assistance available Various state and federal government agencies offer financial assistance to entice developers to clean up and redevelop brownfield sites. Ayres Associates’ many years of brownfield experience have given the company helpful insights into the funding process, which Scherbert put to work for Berg Management. “From Day one we had a very good working relationship with Lynn,” Huelsman said. “She’s been the lead on the project and has helped us in applying for some grants to help with the remediation costs. You never quite know how a grant is going to work and if it’s going to come through or not. She had a good track record, and from the first day, we had a very high confidence that something positive was going to come out of it.” Scherbert and her team helped secure more than $750,000 in funding for the Carroll University student living project. Among the grants awarded were two state Blight Elimination and Brownfield Redevelopment Program grants – one for $400,000 and another for $291,000; a $36,000 Site Assessment Grant from After