Trends Forecasting Research Document TREND FORECAST DIGITAL DOCUMENT 1 | Page 42

TREND FORECASTING
C o u n t e r
T r e n d
The counter trend of Future Femininity is extremely floral, emphasising the floral accent palette. This trend sees the blooms
of flowers taking form in face art for beauty and embroidery in women’s wear. This trend represents extreme feminism and
femininity and touches upon the everlasting feminism path portrayed in the climbing face art flowers. The flowers need to
look as though they are blooming with colour and becoming alive, much like the trend it follows.
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TREND FORECASTING
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Gucci is key in this counter trend as designs see heavy over embellishment of garments, with mainly embroidered
flowers. The flowers and colours used of the embroidered badges are mainly in pink tones and bright, daring colours
which are the key tones in Future Femininity. Floral embroidery is seen throughout every garment made, and is
completely in your face which is what the trend is about, being bold and strong. These garments are statement pieces
much like how feminism makes statements in history and the future every single day.
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