Trends Forecasting Research Document TREND FORECAST DIGITAL DOCUMENT 1 | Page 40

TREND FORECASTING
TREND FORECASTING
P a c k a g i n g
In Future Femininity packaging can vary depending on the product. Cosmetic products are packaged in metallic, holographic,
cardboard boxes. Holographic reflects the trend as it highlights the metallic accents yet also can often reflect pink tones, which
is the main colour and palette of the trend. The font is structured, either written in a pink or black clear and classic font, making
sure it is easily read by any aged consumer. It is well ordered and simple-minded. The shapes seen on the boxes are of a
geometric nature. They are formed of circles, squares and straight, bold lines; signifying the trend aesthetic, especially in the
eyeliner and circular face art. This all together creates a daring and eye catching product, reflecting that of the trend.
Figure 78
Figure 31
Figure 61
Figure 79
40
41