Trends Forecasting Research Document TREND FORECAST DIGITAL DOCUMENT 1 | Page 36

TREND FORECASTING
K e y
TREND FORECASTING
B r a n d s
Figure 71
These Key brands produce products that portray the Future Feminism trend. These brands don’t all create the same products
but all produce a variety of goods that could be sold in Future Femininity, if it was a brand itself. The products made by the
brands are bright and daring colours with different tones and textures. They incorporate new and innovative ideas into their
merchandise to create cosmetic evolution and individuality.
Figure 68
Figure 70
Figure 69
•
Strives to revolutionise make-up in the way it makes you feel
and how you shop for it.
•
They make trends that set new standards for beauty brands,
in performance, quality and colours.
•

They created the blue “unicorn” lipstick colour, which
became a massive trend, which many copied, they also
produced crazy colourful pink eye palettes which relate to
the trend’s eye look.
“We want you to express yourself unapologetically, so we create kick-
ass products you can create looks with as individual as your moods.
Whether you’re looking for a new go-to color or a special occasion
sparkle, our collections are designed to put the perfect shade - and a
smile! - on your face.” - Lime Crime.
Figure 72
• Well known for their hair products.
• Wide colour selection in hair dyes.
Figure 73
•
Represent the trend well because their

dyes are used in showing

individuality and creating bold
statements.
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