GENDER NEUTRAL
MARKET
Gen Z are more open about gender binary
shopping as only 44% say they buy clothes
restricted by gender.
(WGSN, 2016)
Gen Z is more familiar with gender-neutral pronouns.
(percentage of people who said they personally
know somebody who wants to be referred in a
gender-neutral pronoun).
“Currently, the demand for more diverse
representations is high but supply is low. Brands
that put this message at the core of their business
will win the support of consumers who don’t want
to limit their identity or self-expression to the
confines of traditional gender stereotypes.”
(Mintel, 2018)
TECH MARKET
The number of wearable devices worldwide is ex-
pected to be over 1 billion with the highest num-
ber of users in North America and Asia.
(Statista, 2019)
6
“Interest in VR peaks among young male shoppers
who tend to be most familiar with the technology
due to its use in gaming.”
(Mintel, 2017)
The Internet of Things expenditure worldwide is
projected to be 1 trillion USD in 2022
(Statista, 2019)
Quarter of shoppers are interested in the use of
VR while shopping for clothes and shoes online.
(Mintel, 2017)