BRANDING AND
PACKAGING
REDEFINING THE FACE OF GENDER
The packaging for this trend would still keep within the theme of the whole trend. Packaging would be innovative and interesting so that it would appeal to followers of the trend. Colours would be bright and bold with the use of metallics also exercised.
Pattern would also be used as a way of attracting consumers to not only the product that is encased but the packaging itself. Good packaging is a selling point in itself.
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