BRANDING AND
PACKAGING
REDEFINING THE FACE OF GENDER
The packaging for this trend would still keep within the theme of the whole trend . Packaging would be innovative and interesting so that it would appeal to followers of the trend . Colours would be bright and bold with the use of metallics also exercised .
Pattern would also be used as a way of attracting consumers to not only the product that is encased but the packaging itself . Good packaging is a selling point in itself .
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