COLOUR PALETTE ANALYSIS
REDEFINING THE FACE OF GENDER
The Redefining The Face Of Gender trend features colours from across the spectrum . The personality of the trend itself goes hand in hand with bright , bold , eccentric colours ; which capture the personality of those following the trend .
In the accessories sector , the colours found are much more neutral and wearable and in particular : genderless .
This trend has a core colour of red . Examples of Pantone colour swatches keeping with this theme are : Tangerine Tango , Blossom , True Red and Faded Rose . A connotation of the colour red is passion . This fits nicely with the trend as the consumer tribe associated with it are generally incredibly ardent .
Other colours seen within the trend are blue and green hues . With neutral colours being a constant underlying theme , as well as monochrome .
When regarding the fashion industry , colour is a language and a form of communication . It sets the mood of a product and is the factor that engages consumers the most . The key to creating a successful colour palette is achieving colour harmony . This is done by using colour theory when making choices .
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