COLOUR PALETTE ANALYSIS
REDEFINING THE FACE OF GENDER
The Redefining The Face Of Gender trend features colours from across the spectrum. The personality of the trend itself goes hand in hand with bright, bold, eccentric colours; which capture the personality of those following the trend.
In the accessories sector, the colours found are much more neutral and wearable and in particular: genderless.
This trend has a core colour of red. Examples of Pantone colour swatches keeping with this theme are: Tangerine Tango, Blossom, True Red and Faded Rose. A connotation of the colour red is passion. This fits nicely with the trend as the consumer tribe associated with it are generally incredibly ardent.
Other colours seen within the trend are blue and green hues. With neutral colours being a constant underlying theme, as well as monochrome.
When regarding the fashion industry, colour is a language and a form of communication. It sets the mood of a product and is the factor that engages consumers the most. The key to creating a successful colour palette is achieving colour harmony. This is done by using colour theory when making choices.
16