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Maxi Trend: Point-Know-Buy
Concept: Mcdonalds Augmented Reality game.
Major trend from 2013 has led to even more consumer interest in Augmented reality. Point know buy stems from infinite craving for information which is now called by its trend name INFOLUST. Marketters use this to further attract and reah targets by making information about products and services available through augmented reality.
Most Recently, Mcdonalds marketting campaign is focused n the world cup which shows the launch of several popular Augmented Reality games. In which customers can turn their regular meals into a fun experience.
Maxi Trend: Internet of Caring Things
Concept: Lapka Personal Environment Monitor
Lapka Personal Alcohol Monitor
Again the digitization of the world we live in has sprung the need and expectations of consumers. One major trend is back to basics in which consumers are trying to find ways to go back to more simple ways of doing things in their life including eating. This has sprung initiatives such as eating green, being aware of what we eat and launched concepts such as Fair trade and Organic branding.
The internet of caring things has lead to a series of products and services aimed at providing a better life for its users. Hence, the caring, these products and services are accessed though mobile and tech devices such as Lapka.
Lapka has created two products one geared at monitoring toxic levels in a user friendly manner in your environment and food. And the first Smart breathilizer, that tells the user when its safe to drive or if they have reach blood alcohol limits etc.