Trench Town | Page 7

REFLECTIONS ON TRENCH TOWN Conversations with Junior Lincoln with L. Nicole Brown Joseph ‘Junior’ Lincoln gets a glossy nostalgic gleam in his eye whenever he speaks of his love and affinity to Trench Town, he was after all, born across the road at 3 Metcalfe street. He describes his young days at Boys Town, the institution founded by Fr. Hugh Sherlock, as the best years of his life that afforded him access to mentorship from bigger boys like Collie smith, who taught him focus, ambition and tenets of good citizenry, things about life which contributed to the man he is today. TRENCH TOWN BRAND Junior Lincoln, always knew that Trench Town was an important brand. A brand in the making for more than fifty years, a brand deeply interlaced with the birth and development of Reggae Music. He knew then there was something special about Trench Town and its significance became more clear when he lived in England and worked on promotion and releasing of Jamaican music, mainly recorded by Artistes from Trench Town at the time and with producers like Duke Reid and Coxsone Dodd. In the 1960’s, as the music gained popularity in england, Junior Lincoln, brought the first Jamaican Band - Soul Vendors [known as The Skatalites in Jamaica] - to play concerts there. This band had as lead singers, Ken Boothe and Alton Ellis and musicians Roland Alphonso, Jackie Mittoo, Lloyd Brevett, and Johnny Moore. He would later organize many more tours in England, Europe and African Countries and so it was through this medium, the importance of Trench Town as a brand began to take shape in its influence on the world. TRENCH TOWN TODAY Returning to Jamaica, the mission was to rebuild Trench Town and its environs in all aspects. Now a community growing up amidst strife and turmoil of political and turf wars, whose addresses have been covered in shame of violence, has been lifted as the people never lost the hope and resiliency to be more than what they were stigmatised to be. Trench Town, has risen from the dust and to take its place amongst Jamaica’s viable and economic contributors. In his mind, Junior Lincoln believes that one such indicator of how far this community has come, is the interest of local and International non-profit groups living and working in the Community such as Musicians without Borders from Germany, who have been in the community since 2013 teaching children and young adults to learn and play music. The Annual Trench Town Festival held in February, Reggae Month, is yet another major development in the community. This event has grown to be one of biggest music festivals in Kingston, showcasing community talent as well top notch Jamaican Artists providing community businesses and artisans further opportunities. With the recent UNESCO designation of Kingston as World Music City, Junior Lincoln and others like him in the Jamaican music sector sees this as nothing more than the formalization of a position long held about our music and of our city - Kingston. Trench Town is therefore aptly positioned to make use of this opportunity of rebranding itself to Jamaica and the World as a Cultural Village for everyone to have a ‘one of kind’ experience. 7