THE TOUR ENDS HERE... THE AMBASSADOR THEATRE
On Seventh Street is the once magnificent Ambassador Theatre, the historic hub of entertainment for performing artistes
in Kingston built in the 1950s and regarded by many as the pillar of Jamaica’s formation of popular music. An open air
movie theatre, promoter Vere Johns, would host monthly talent showcases which afforded young artists the opportunity
to perform in contests, the winners were often recruited to record exclusive track for a particular sound system, this
record would be played only in the dances, then sold to jukebox owners. Thereafter when the songs got more popular,
orders were made locally and so the music made its way to other parishes of Jamaica, overseas to families and friends,
then to small record stores in place like England and other countries.
As Culture Yard is the allure to visitors and shines like a beacon out of West Kingston, the supporting cast of
craftsmen and women, entertainment lounges, restaurants and others stand ready to welcome the world to
Trench Town.
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JAMMin Studio