Treats! Magazine Issue Thirteen | Page 43

Many customers — both on the selling side and the buying side — use Barr to trade out of watches. On the site you’ll find a Purple Dial Day-to-Day from 1979, which came from a famous artist whose name Barr can’t disclose, but who traded it for something else. There’s a 1960 Tudor Submariner 7928, which is the first year of the line, the dial of which has taken a deep caramel coloring. There’s an Auricoste, a dive watch that was actually designed by Jacque Cousteau and issued to the French Navy. “You don’t see a lot of them,” he says. “That came from a dealer who didn’t know what it was, had it listed as an 80s dive watch.” Barr authenticated it by looking at the font, the lacquers and the materials used and the inventory ID. Barr estimates his personal collection at around 20 watches, but for him it’s all about quality, not quantity, and story. He leans back and smiles. “There’s a simple watch in my collection. It’s an old Seiko, and I’ve traveled the world with that watch. It’s not very expensive. I remember being in Bali with it. I remember being here with it. I remember being in London chasing a watch while wearing it. I have pieces in my collection that are crazy expensive and rare, and then I have pieces that are just seemingly simple, regular and common that I have priceless experiences with, you know?” The other day he was wearing a 1016 Gilt Exclamation 369 Explorer, and a customer came in looking for something else. The customer fell in love with the watch on Barr’s wrist. The dial was glossy, yet an original survivor. “He was so excited about it that I was also excited,” says Barr. “He saw the value in the piece that I had originally seen.” Barr sold the guy the watch right off his wrist. IWC STEEL C A L AT R AVA C AL . 89 Whether he has that same kismet at the Hodinkee event isn’t the point for him. “The thing that I like celebrating is this feeling, this lifestyle,” he says. “Having things around you that inspire and almost kind of provoke these experiences versus getting caught up in just the consumable thing.” treatsmagazine.com 37