30 - TCnbc Magazine
Social Media Networking
Anyone who has studied sales, will know the importance of making appointments. Without appointments and coming face-to-face with the client, one has no hope of getting the order, but according to today's method of successful sales, rapport is best built through social media networking,
The questions asked most often, are:
* what do I post on my
social network?
* Should it be strictly
business or can I post
jokes and silly pictures?
Should I have a personal
network and one for only
business?
You could do either ~ it's entirely up to you, however, remember than nothing is private anymore and if you have friends or family members who drop the 'F' bomb, as an example, this
is very likely going to be seen by your prospective
and existing clients.
It is important for your
'ideal client' to see you as
a real person and sharing funny stories, family experiences and humorous pictures portrays you as a person - not a robot. People will relate better to you, if they see your silly side, but be sure to balance this with a sound, serious side.
Bringing religion and/or politics into the business realm is never a good idea, as you are sure to alienate
a percentage of your
market.
Posting educational articles or inspirational quotes will give veiwers the idea that you are compassionate and will likely be caring of their needs.
Helpful hints related to your industry or intriguing or thought provoking questions will draw the reader in and might leave them wanting more.
As an example:
"Six things your bank doesn't want you to know"
" Secrets to winning more clients, NOW!"
Remember, when reading your posts, if your reader can say 'So what', you have lost their interest, but if they say: 'Yes! That's ME!', you have created rapport!
Leverage your social networks, to create an AVALANCHE of business!