ENTREPRENEURSHIP
Issue 6: Lack of interest in entrepreneurship
Key traits of entrepreneurs
Participants indicated passion, creativity, confidence, and hard work among
others as essential attributes of entrepreneurs but risk-taking was unanimously
agreed upon as the most prominent. This was due to the societal emphasis on
the static education system and its rigid definition of success, which creates
the idea that there is only one path to success. As a result, entrepreneurship is
met with social stigma and entrepreneurs are perceived as unnecessarily taking
risks.
Reasons to pursue entrepreneurship
Participants cited their need for freedom through self-employment and
financial independence, a desire to address needs and solve problems, making
a career out of one’s passions, and the potential for profit as the driving forces
behind entrepreneurship
Reasons not to pursue entrepreneurship
Participants explained that a lot of willpower was needed as entrepreneurship
was a long game with high risks. They also expressed fears such as a lack of
information and knowledge or of one’s idea not being unique or
marketable.
Maathi Yosi | 2019
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