TRAVERSE Issue 55 - August 2026 | Page 45

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physical infrastructure on which travel depends.
Low river levels are disrupting European freight routes. Drought is affecting agriculture. Wildfires threaten roads, airports and accommodation. Storms and flooding can close destinations overnight.
The traveller of the future may therefore need to check the climate forecast with the same seriousness that previous generations checked their passport validity.
Then there is the problem tourism has created for itself: too much success.
Overtourism is no longer an obscure industry term. It has become a political issue.
Barcelona, Venice, Lisbon, parts of Greece and popular destinations in Japan have all wrestled with the consequences of enormous visitor numbers. The argument is not necessarily about whether tourists are welcome. It is about whether cities can continue to function when the number of visitors dramatically exceeds the number of residents.
Barcelona has become perhaps the world ' s most visible battleground. The debate has moved beyond tourist annoyance to questions about housing, short-term rentals, public space and who a city ultimately belongs to.
The response has been increasingly direct: tourist taxes, visitor caps, restrictions on short-term accommodation and attempts to spread visitors beyond the traditional hotspots. It represents an important philosophical shift.
For decades, tourism policy was largely about attracting more people. Now the conversation is increasingly about attracting the right people, at the right time, to the right places. That distinction matters enormously.
A destination can have more tourists and become poorer in quality of life, less attractive to residents and ultimately less attractive to tourists. Tourism can destroy the very thing people travelled to experience.
Venice charging visitors is one manifestation. Japan ' s efforts to manage crowds are another. Barcelona ' s increasingly aggressive response is another.
The emerging idea is that tourism should be measured not simply by arrivals but by value. How long does a visitor stay? How much do they spend locally? Do they travel outside the busiest areas? Do they support independent businesses?
Do they contribute to the preservation of the place they came to see?
It is a very different equation from simply counting passport stamps.
And then, of course, there is the elephant in the airport lounge: money.
Travel has become expensive. Airfares, accommodation, insurance, food and often vehicle rental remain significant expenses, while geopolitical instability has added another layer of uncertainty. The World Bank notes that rising costs are increasingly influencing travel patterns, with travellers showing more value-conscious behaviour.
The result is not necessarily fewer holidays. Instead, people are becoming cleverer.
They travel for shorter periods. They book later. They choose destinations closer to home. They combine business and leisure. They use rail where flights are expensive or unreliable. They travel in shoulder seasons. And they increasingly want flexibility rather than the cheapest possible non-refundable ticket.
For an Australian traveller, this can be particularly significant. Australia has always had a geographical disadvantage when it comes to international travel.
When fuel prices rise for decades, tourism policy was about attracting more people; now it’ s about attracting the right people, at the right time, to the right places or airline capacity falls, the effect is magnified because almost every major overseas trip involves a long-haul flight.
That has made regional travel more attractive, but it has also created opportunities.
Asia remains relatively accessible. Europe remains enormously popular, despite its complications. And destinations that once sat outside the mainstream are beginning to benefit as travellers search for alternatives. Perhaps that is the most encouraging aspect of the current situation. Every time one destination becomes difficult, another destination gets its opportunity.
When the Middle East becomes problematic, travellers look towards Southeast Asia or the Mediterranean. When Barcelona becomes overwhelmed, smaller Spanish cities benefit. When European summer temperatures become excessive, travellers look north or travel earlier in the year.
Tourism is extraordinarily adaptable. The industry ' s resilience is not simply an economic statistic. It is a human characteristic. People want to see the world. They want to ride roads they ' ve never ridden, walk streets they ' ve never seen, eat food they can ' t pronounce and sit in bars where they don ' t understand the conversation. They want to climb mountains, cross borders, swim in unfamiliar seas and discover that the photograph on the
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