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Around the periphery, vendors and artisans sold everything from high-performance gear to hand-stitched saddlebags. In one stall, a craftsman from Munich tooled initials into custom leather gloves. Nearby, a Berlin-based artist spray-painted portraits of bikes using nothing but oil mist and brake dust. The Fan Shop was a battleground of sorts, shirts, patches, and anniversary caps disappearing in minutes.
Eat, Ride, Repeat
And oh, the food. BMW partnered once again with Feinkost Käfer, Munich’ s legendary gourmet caterer, to provide local flair with global reach. Grilled bratwurst and buttery pretzels jostled for space with fresh falafel, vegan schnitzel, and American-style BBQ. In the beer garden, long tables filled with riders swapped road stories over crisp Helles, while accordion players and folk-rock bands provided the perfect soundtrack to a summer evening under the Alps.
From morning cappuccinos to midnight currywurst, there was always something on offer, and always someone to share it with. A couple from Portugal shared wine with two Ukrainian mechanics. A solo rider from Kenya swapped stickers with a Thai vlogger. It was an unspoken language of gear ratios, fuel tanks, and the occasional universal curse about lost bolts. Test Rides, Trail Tours, and High-Stakes Demo Loops For those who didn’ t want to just look, BMW offered the chance to ride. Demo loops around Garmisch’ s mountain passes became a highlight for many, as factory-fresh bikes were put through their paces under alpine sun and sudden rain.
From the nimble F 900 XR to the thunderous K 1600 GT, every model in BMW’ s current stable was available.
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