TRAVERSE 68
crown jewel of Diageo’ s £ 185 million investment in Scotch tourism. From the moment you walk in, it’ s clear this isn’ t your average whisky tasting room, this is a whisky theme park for adults.
Interactive installations, immersive visuals, and mood lighting create a cinematic feel. But what sets this experience apart is its highly personalised approach. Upon entry, guests complete a brief flavour profile test, powered by smart tech, which customises the entire tour to match their taste preferences; smoky, sweet, spicy, or fruity. a visit to the Johnnie Walker Experience sees you amongst hundreds of Scotish whiskys
TRAVERSE 68