rebuilding belief, in the company, in the riders, and in what it means to ride orange
TRAVERSE 38
TURBULANCE
rebuilding belief, in the company, in the riders, and in what it means to ride orange
KTM, the Austrian powerhouse known for its off-road dominance, cutting-edge innovation, and aggressive racing DNA, finds itself in uncharted territory in 2025. Long revered for its engineering precision and adrenaline-fueled ethos, the company is facing one of the most significant existential threats in its history, a convergence of financial strain, operational disruption, and strategic realignment. With over € 1.28( AU $ 2.25) billion in pre-tax losses reported for 2024 and more than 130,000 motorcycles sitting unsold in inventory, KTM ' s sharp reversal from years of growth to financial freefall has rocked the global motorcycle industry.
“ It’ s not just a blip,” said an insider at Pierer Mobility AG, KTM’ s parent company.“ This is a reckoning.”
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