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TRIUMPH UP FOR
While Australian motorcycle sales have been in decline in recent years , Triumph Motorcycles Australia has achieved the highest brand growth for the total Australian motorcycle market in 2024 , increasing by more than 25 per cent year-on-year amid challenging market conditions .
The iconic British brand was also a tour de force in the Australian Road Motorcycle segment for 2024 , with exceptionally strong growth of more than 23 per cent yearon-year , according to Federal Chamber of Automotive Industries data .
This achievement was led by a strong dealer network , which comprises 30 dealers across all states and territories of Australia ( including 11 dealers in New South Wales and nine in Queensland ), plus Triumph ’ s successful entry into new motorcycle segments . These include the competitive motocross category as well as the highly popular Speed 400 and Scrambler 400 X models , which welcome new riders to the Triumph brand .
This upward trajectory was further bolstered by continued strong sales of Triumph ’ s comprehensive and ever-popular Adventure , Roadster and Modern Classics ranges , including the Tiger 900 and Tiger 1200 ranges ;
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