TRAVERSE 101
NEWS
SALES CONTINUED
DECLINE
Australian motorcycle sales have seen a decline of almost two percent in the past calendar year , down to just over 94,000 units for the year .
Off-road motorcycles recorded 41,178 units , experiencing a 2.6 percent increase and road motorcycles recorded a 2.4 percent fall to 34,266 . Scooters declined 22.5 per cent to 4,752 , reversing the 15 percent of the year before .
The downturn is 1,500 units less than the same 2023 period which in turn was down 3.1 percent on the previous year . The Off-Highway Vehicle segment was also down considerably , almost 4 percent from the previous 12 months .
The Federal Chamber of Automotive Industries Chief Executive Tony Weber said that while the overall result was similar to 2023 , there was no doubt that economic factors were contributing to the result .
“ With motorcycles often considered as a discretionary purchase for many people , cost of living pressures and interest rates were matters that influenced the decision to purchase a new bike for commuting , recreation or off-road purposes ,” explained Mr Weber . ““ A point to note is that 429 electric units were delivered , making up only 0.45 % of the market .”
Mr Weber ’ s comments regarding electric vehicles is an interesting one as many automotive insiders believe that the EV bubble has burst with consumers seeking other options . It remains to be seen .
“ The year ahead will continue to present challenges however , customers can expect to see a continuation of new models with new features appearing in showrooms that can ignite the enthusiasm of committed and passionate riders ,” the FCAI chief went on to say .
The Australian market will be an interesting one in the coming year .
TRAVERSE 101