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NEWS
BIKE SALES FEEL THE
PINCH
A total of 42,541 motorcycles and Off Highway Vehicles ( OHV ) were sold within Australia from January to June 2024 , marking a decrease of 5.6 per cent compared with the same period in 2023 .
Road motorcycles represented 39.0 per cent of total sales with 16,568 units sold , a decrease of 5.0 per cent on 2023 figures .
OHV made up 16.8 per cent of total sales with 7,155 units sold , representing a decrease of 12.2 per cent on 2023 figures .
Off Road Bikes ( ORB ) accounted for 38.2 per cent of total sales with 16,248 units , showing a decrease of 3.8 per cent on 2023 figures .
Scooters made up 6.0 per cent of total sales with 2,570 units , which is a decrease of 1.8 per cent compared to 2023 .
Yamaha remains the number one selling brand , followed by Honda , Kawasaki , and KTM .
FCAI Chief Executive Tony Weber noted that it has been a challenging six months for the motorcycle industry .
“ The results highlight the economic pressures impacting Australian households including cost of living increases and interest rate rises . We continue to monitor economic conditions and their potential impact on sales across all market segments ,” Mr Weber said .
“ The slight decline in scooter sales , despite their typically steady performance in recent months , suggests that consumers are feeling the pinch more acutely this year .”
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