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NEWS continues
developing high-quality , high-performance products with standout designs that inspire customers and drive us toward a zero-emission society . This team is led by former CAKE CTO , Petra Färm .
" It is an honour to be part of the next chapter in the CAKE journey ," said Färm " The original journey of CAKE was on the brink of success . However , there was obviously a need to pivot in certain strategic areas , and I believe there is great potential now in making these changes to evolve CAKE into a profitable company .
" When we began scouting for members of the new core team , we discovered that there was still so much love and passion for the brand ," she continued . " CAKE has a legacy of being something different , and we plan to keep it that way . Our products are built to last ; every detail , down to the smallest component , is carefully engineered and thoughtfully designed . CAKE is a strong brand with immense appeal and premium products . We have everything we need to be an important player in the transition to more sustainable urban mobility solutions ."
The CAKE headquarters and brand store in Stockholm have reopened with the core team , and already produced bikes are available for sale .
The CAKE says the journey continues , and that we should all stay tuned .
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