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NEWS
HARLEY & THE BACKCOUNTRY
The adventure motorcycling non-profit Backcountry Discovery Routes ® ( BDR ®) has announced Harley- Davidson ® Motor Company as their newest OEM sponsor . The multi-year partnership will focus on showcasing Harley-Davidson ’ s ever-growing support of BDR ’ s mission to preserve off-highway riding opportunities , while integrating the Harley-Davidson Pan America™ , the iconic American-made adventure touring motorcycle , into the landscape of upcoming BDR films .
With a shared commitment to creating riding opportunities that foster positive economic impact in rural communities , guest riders from Harley-Davidson will join the BDR team on the upcoming Big Bend , Texas BDR-X ( to be released in 2024 ) and on two additional BDR routes to be released in 2025 .
“ BDR is excited to partner with Harley-Davidson , the iconic American motorcycle manufacturer known for its heritage , innovation , and commitment to the riding community ," said Inna Thorn , BDR Executive Director . " Harley-Davidson has always offered its riders the freedom of the open road , and now with Pan America ' s suitability for long-distance exploration and rugged terrains , H-D fans and ADV enthusiasts have a compelling and capable option perfectly fit to adventure beyond paved roads and explore the gems of the BDR ’ s .”
The Pan America motorcycle is Harley-Davidson ’ s explore-it-all machine for riders who see touring as detouring – on road and off . This rugged , powerful , technologically advanced multi-purpose vehicle is designed from the ground up to be capable , confidence inspiring , and fun wherever the road may take you . Harley-Davidson has leveraged its deep design and engineering capabilities to create these allnew , adventure-touring motorcycles , each designed with premium features , outstanding performance and innovative technology .
In addition to featuring the latest Pan America motorcycle models in expedition documentary films , as part of the partnership BDR will showcase the 2024 Harley-Davidson Pan America 1250 Special motorcycle at upcoming BDR events .
Riders can learn more about the Harley-Davidson Pan America motorcycle and its suitability for BDR riding , and stay up-to-date on exciting updates from Harley- Davidson and Backcountry Discovery Routes at
RideBDR . com / Harley .
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