TRAVERSE 73
the mid- to long-term , Honda will explore the adoption of batteries with high energy density , with an eye toward the utilization of all-solid-state batteries currently under development .
In the electric motorcycle business , Honda will improve customer convenience by offering online sales that allow customers to purchase motorcycles without going to a dealer in person , while also providing the peace of mind to customers through services provided by Honda ' s existing global sales network of more than 30,000 dealership locations .
Moreover , as a new initiative , Honda will establish “ Experience Centers ” in major cities in India , ASEAN and other countries , where customers can experience the value Honda wants to offer through its electric motorcycles . By combining the strengths of existing dealerships and enhanced online services , Honda will offer more integrated online and offline customer touchpoints that provide customers with more convenience and peace of mind .
By 2030 , Honda will strive to reduce the cost of finished electric motorcycles by 50 % compared to the cost of currently available electric models powered by swappable batteries . To this end , Honda will adopt plugin models , optimize battery cells , increase the efficiency of procurement and production through the adoption of common modules and increase production efficiency through various measures such as producing at factories dedicated to the production of electric models .
For the production of electric models , Honda will initially utilize its existing infrastructure for ICE models . However , in order to build a solid production system and capability and further increase its competitiveness toward the achievement of the 2030 sales target of 4 million units , Honda will begin the operation of dedicated electric motorcycle production plants , globally , beginning around 2027 . Striving to realise a highly efficient production system at these dedicated plants , the length of assembly lines will be reduced by approximately 40 % compared to conventional lines through the adoption of new technologies such as modularization technology . Each dedicated plant will represent an investment of 50 billion yen , with an annual production capacity of 1 million units .
As for procurement , the current method of purchasing by functional components will be revised so that procurement can be done by component parts in the future . In addition , Honda will strive to reduce the cost of materials and logistics to increase the competitiveness of its procurement system and capability .
For the electrification of its motorcycles , Honda is investing 100 billion yen over the 5-year period from 2021 to 2025 , and will invest an additional 400 billion yen over the 5-year period from 2026 to 2030 , to total approximately 500 billion yen over 10 years before the end of the decade .
In 2031 and beyond , Honda will further enhance its competitiveness by investing in the establishment of a production system and capability on a global basis and further advance software technologies to maximise the sales of electric motorcycles .
Honda will strive to achieve targets for 2030 operating profit margin of more than 5 % for electric motorcycle business and more than 10 % for the entire motorcycle business . For 2031 and beyond , Honda will aim to achieve an operating profit margin of more than 10 % for electric motorcycle business and further increase the total profit amount as well .
Honda will build a highly profitable structure for its electric motorcycle business , as it has with its current ICE motorcycle business , and increase profits for motorcycle business as a whole .
Based on the spirit of the Honda Global Brand Slogan , “ The Power of Dreams – How we move you .” and through the creation of mobility the company dreams of , Honda will become The Power of Dreams of more and more people to become the driving force that moves people and society forward . Please keep your expectations high for electric motorcycles Honda will deliver to its customers in the years to come !
TRAVERSE 73