TRAVERSE Issue 40 - February 2024 | Page 70

TRAVERSE 70

HONDA ' S THE POWER OF DREAMS

Honda has revised its 2030 electric motorcycle annual sales target to 4 million units , up 500,000 units from what it announced last September , and will further accelerate its efforts to popularize electric motorcycles .
This year , Honda began sales of three new EB ( electric bicycle *) models , including Honda Cub e :, in China , and the EM1e : electric scooter in Japan and Europe .
Moreover , Honda will introduce a new model globally in 2024 , based on the SC e : Concept , recently exhibited at the JAPAN MOBILITY SHOW 2023 , which will be followed by the global introductions of “ FUN-oriented ” models and plug-in electric models in 2025 . In addition , Honda will introduce electric models in various categories such as super sports , naked , offroad , kids ’ bikes and ATVs , accelerating its initiatives to build a full lineup of electric models by taking a proactive approach to introduce a total of more than 30 electric models by 2030 .
Honda already has strengths amassed through the development of ICE motorcycles , including know-how of platform sharing and excellence in the fundamental functionality of motorcycles , such as accelerating / cruising , turning and stopping . In addition to leveraging such existing strengths in the development and production of electric models , Honda will apply connectivity features , which will be significantly advanced through electrification , to offer electric motorcycles which will offer enhanced rider comfort and continue advancing even after the purchase .
In the form of a modular platform , the battery , power unit and chassis of electric motorcycles are modularized respectively , and by combining such modules , a wide range of variations can be developed . This will enable Honda to quickly and efficiently introduce a number of models that accommodate the diverse needs of its customers around the world . Moreover , this modularization will also generate a cost advantage .
Connectivity is one of the features that will be significantly advanced with electric motorcycles . Advanced connectivity will enable post-purchase software updates , including the addition of new functions , through OTA ( over-the-air ) or other formats . Honda will further advance the Honda RoadSync connectivity service , offered since 2020 , and equip new models to be launched in 2024 with an IVI ( in-vehicle infotainment ) system that includes a suggestionbased navigation function , which will utilise collected information and provide the customers with information such as the location of charging stations .
For new models to be launched in 2026 , Honda will install a telematics control unit ( TCU ) and further advance its connectivity service . In the future , data obtained and accumulated from both ICE and electric models will be utilized to understand the needs of customers based on the data of how those motorcycle models are being used . This will enable Honda to offer customer experiences that only Honda can offer , including functions to enable the customer to make new discoveries and achieve enhanced safety .
As for batteries , in addition to the ternary lithium-ion batteries used in electric models currently in the market , Honda has been developing lithium ferro-phosphate ( LFP ) batteries , planning to adopt them in 2025 . Having a variety of batteries , each with different strengths in terms of output range and cost , will enable Honda to accommodate a wider range of use applications and expand the range of product variations . Moreover , in
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