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BMW ' S BIG YEAR
In its anniversary year , BMW Motorrad delivered 209,257 motorcycles and scooters to customers , 3.1 % more than in the previous year and the highest sales volume in the company ' s history . The regions of Europe , Asia and Latin America in particular made a significant contribution to BMW Motorrad ' s record sales volume with record sales figures . Germany and North America also contributed to the record result with strong sales .
The convincing product portfolio with successful offerings that characterise their respective segments and the market launch of popular new models such as the high-powered BMW M 1000 R or the touring enduro icon BMW R 1300 GS were strong arguments for the successful performance in 2023 .
“ I would like to thank our customers all over the world for the great trust they have placed in us again in 2023 ," said Markus Flasch , Head of BMW Motorrad . " With a record result in our anniversary year , BMW Motorrad remains the world ' s number one in the premium motorcycle and scooter segment and once again demonstrates the brand ' s successful strategic orientation . Our market leadership in numerous segments is based on innovation leadership , our highly attractive product range and our strong brand . Based on these three main success factors , BMW Motorrad is ideally positioned and I am very confident about the year 2024 .”
With 116,012 (+ 4.7 %) motorcycles and scooters sold , Europe as a whole remained by far the strongest sales region for BMW Motorrad . Germany remained the strongest individual market with 24,176 units (+ 0.2 %), followed by France ( 21,668 units / + 2.1 %), Italy ( 16,179 units / + 3.3 %) and Spain ( 12,716 units / + 1.7 %). Eastern Europe also contributed to BMW Motorrad ' s very pleasing overall European performance with sales of 6,000 units , a record increase of 105.4 % and more than double the previous year ' s figure .
In other regions , several countries ended the year with record sales . In Asia ( 47,061 units / + 1.6 %), both China ( 15,832 units / + 2.8 %) and India ( 8,768 units / + 20.4 %) achieved their best results to date . Brazil , with record sales of 14,106 vehicles (+ 8.1 %), and Mexico ( 7,088 units / + 6.8 %) also made a significant contribution to BMW Motorrad ' s record result .
The boxer models R 1250 GS and R 1250 GS Adventure also delivered their customary strong performance , with sales of around 56,000 units . Together with the new R 1300 GS ( 4,528 units ), which has been on sale since autumn 2023 , the three GS models once again made a significant contribution to BMW Motorrad ’ s record sales of 60,535 units (+ 1.62 %).
The fascination with performance and riding dynamics also resulted in a positive sales trend for the sporty four-cylinder models from BMW Motorrad . With 11,442 units sold (+ 13.9 %), the S 1000 RR underlined its top position and market leadership in the supersport bike segment , while the M 1000 R hyper roadster exceeded all expectations with 3,655 units delivered to customers . Together with the S 1000 R , the S 1000 XR and the exclusive M 1000 RR , 25,194 units (+ 7.5 %) of the highperformance four-cylinder models were delivered to customers worldwide .
With a total of 62,834 units sold (+ 3.2 %), the F series with two-cylinder engines and the G models with singlecylinder engines also made a significant contribution to BMW Motorrad ' s record result . The F 750 GS , which is particularly popular with new customers , was a particular highlight , with 11,064 units sold (+ 15.6 %).
With a share of around 70 % in the global market for all-electric motorcycles and scooters with an output of more than 11 kW , the CE 04 has secured itself the undisputed market leadership . With 7,177 units delivered , the expressive electric scooter exceeded the previous year ' s deliveries by 44 %. Supplemented by the two successful scooters C 400 GT and C 400 X , the Urban Mobility segment of BMW Motorrad achieved a sales volume of 20,460 units , which corresponds to an increase of 17.9 % compared to the previous year .
" The sales record in our anniversary year is both an honour and an obligation ," explained Stephan Reiff , Head of Sales and Brand . " With numerous new , innovative models and products for our customers , we at BMW Motorrad will do everything in our power to build on this record year in 2024 and further consolidate our leading position in the premium segment . Our new GS models in particular will play an important role here .
" This year , our customers and fans can once again look forward to numerous world premieres , highlights , events and emotionally charged motorcycles offers ," Reiff added .
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