TRAVERSE Issue 40 - February 2024 | Page 105

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NEWS

CAKE , the Swedish maker of lightweight electric motorcycles , celebrated a significant milestone in its " The Electric Conquest of Continents " with the completion of a journey across the United States . Spearheaded by CAKE US Sales Manager Jackie Rosenstein and Friend of CAKE Bobbie Long , this unassisted ride is what CAKE says " a powerful testament to the future of zero-emission motorcycling ", and one championed by women .
Following the successful initiation of the Electric Conquest in spring 2023 by Sinje Gottwald , who completed a solo and unassisted ride from Barcelona to Cape Town , Jackie and Bobbie have now etched their names in history . Their journey began in New York City at the CAKE site , cruising down the iconic Route 66 in Amarillo , Texas , concluding at the CAKE ' s LA site in Marina Del Rey .
“ The Electric Conquest of Continents is not just about demonstrating the capabilities of our electric motorcycles ; it ' s a movement towards inclusiveness and sustainability in motorcycling . We ' re honored to have Jackie and Bobbie , following in the footsteps of Sinje , take on this formidable challenge and inspire countless others ,” stated Stefan Ytterborn , Founder and CEO of CAKE .
Jackie Rosenstein and Bobbie Long , both avid motorcycle enthusiasts , embarked on this extraordinary journey , marking themselves as the first women duo to traverse North America on electric motorcycles . Their adventure through diverse terrains and conditions tested the endurance and reliability of CAKE ' s electric motorcycles , underscoring the brand ' s commitment to innovation and sustainability .
Mark Bense , CAKE ’ s Head of Operations for North America , expressed his pride in the team : “ This accomplishment is a testament to the spirit of adventure and the potential of electric motorcycles . Jackie and Bobbie ’ s journey , echoing Sinje ' s African adventure , is a crucial step in demonstrating the viability of zeroemission vehicles in long-distance travel and adventure riding .”
The completion of the USA crossing is a pivotal moment in CAKE ' s mission to conquer all continents with electric motorcycles , led exclusively by women riders . These journeys are not only about embracing fossil-free transportation and the pure joy of silent riding but also about proving the durability and versatility of CAKE ' s electric motorcycles in some of the most challenging conditions .
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