TRAVERSE Issue 37 - August 2023 | Seite 53

TRAVERSE 53

DAYS

Some 37,000 visitors celebrated with BMW Motorrad in Berlin for the 21st BMW Motorrad Days held over the weekend of 7 to 9 July . Fans from all over the world attended with many there for the Pure & Crafted Festival held a day prior as part of the celebrations . This year ’ s BMW Motorrad Days was dedicated entirely to the 100th anniversary of BMW Motorrad . Fans both with and without motorbikes came not only from Germany and neighbouring countries , but from over 60 nations in total . While there were large numbers of visitors from Italy , France and the UK as usual , the second BMW Motorrad Days to be held in Berlin also attracted numerous guests from the Berlin- Brandenburg region .
The extensive BMW Motorrad Days program left nothing to be desired , enabling guests to experience the entire range of the brand at five different locations .
There was a lot going on in the halls and Summer Garden at Messe Berlin : in addition to shows in the original Motodrom , visitors were able to admire unique custom bikes in the Heritage Area . Along with various stunt shows , motorcycling without a licence , a children ’ s program and all kinds of other activities , the main focus of the event was of course the BMW Motorrad brand experience , with more than 60 brand-new motorbike models , accessories , a large fan shop and more than 30 international travel , training and test ride partners . In addition to Rent A Ride , Fuel for Life , the BMW Motorrad International GS Trophy and BMW Group Classic , there were presentations by numerous other international exhibitors and partners , too . To mark the anniversary , visitors to the BMW Motorrad Days were able to marvel at a special exhibition featuring motorbikes and worlds of experience dedicated
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