TRAVERSE Issue 37 - August 2023 | Page 43

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In the wake of the great success achieved in events held in London , Milan , Munich , Paris and Madrid , Scrambler Ducati added a special appointment to the Next-Gen Tour calendar . On Friday 30 June the city of Vienna thus became the sixth European metropolis touched by this electrifying international project . The charge of energy , social gathering , music , colours and digital art of the new Scrambler Ducati generation was concentrated in the fascinating location of the MQ Amore Minigolf Sculpture Park , in the centre of the Austrian capital , where the participants experienced a day in full Scrambler Ducati mood .
The Next-Gen Tour is a format created to convey all the essence of the Scrambler Ducati world , offering the vibes that made the " Land of Joy " such a global success in a relaxed atmosphere , including outdoor activities , digital content and unmistakably Scrambler Ducati initiatives . In total , more than 2000 enthusiasts took part in the Next-Gen Tour events , discovering the new Scrambler Ducati models up close with the possibility of riding the bike by carrying out or booking a test ride on the city streets . The activities , mainly related to the world of two wheels , were also accompanied by moments of pure fun , as in the case of the surf sessions in Munich and Madrid , augmented reality experiences in Milan , musical shows in London and Paris and finally , some minigolf
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