TRAVERSE Issue 35 - April 2023 | Page 87

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" If anyone had said 10 years ago that we ’ d be celebrating a decade of partnership with Triumph Motorcycles , I would have laughed ," explained Mark Hawwa , founder of the Distinguished Gentleman ' s Ride . " That first year of signing with Triumph has always been a highlight for me . It felt exciting , and that excitement still carries on every year . Triumph has become like a family to me and to The Distinguished Gentleman ’ s Ride ."
The Distinguished Gentleman ’ s Ride ( DGR ) unites hundreds of thousands of classic and vintage style motorcycle fans all over the world to raise funds and awareness for men ’ s health . Founded in Sydney , Australia in 2012 , the DGR was created by Mark Hawwa as a wonderful new way to bring together motorcycle enthusiasts , focused on a common cause for good . Growing year on year , the DGR today spans the world with more than 90,000 riders taking to the streets in more than 800 cities , with more than $ US37m ($ A55.56m ) raised for prostate cancer research and men ’ s mental health to date .
Triumph became the official motorcycle partner of the DGR from 2014 , bringing a commitment to increase awareness , grow participation and ultimately increase fundraising in support of this worthy cause . Everyone involved at Triumph is proud to have played a key role , in collaboration with Hawwa and his team , in growing this incredible community . From providing financial support and resources that have helped to raise the profile of the DGR globally , to rewarding its participants , sharing the passion and drive that has made the DGR the world ’ s largest on-road charity motorcycling event .
One of Triumph ’ s most significant contributions has been in growing awareness and motivating fundraisers around the world , by providing motorcycles from Triumph ’ s Modern Classic range as rewards for the top fundraisers . In previous years , this has included unique motorcycles , such as a one-of-a-kind Triumph Thruxton RS DGR Edition and a custom ' 1959 Legends ' Triumph Bonneville T120 and matching Gibson Les Paul Standard guitar , awarded to the 2022 ride ’ s highest fundraiser as part of a collaboration between Triumph and Gibson .
This year marks the 10th year of this incredible partnership and represents a huge milestone for Triumph and the DGR . To celebrate this landmark anniversary and help make the 2023 DGR event the biggest and most successful to date , Triumph has created 250 exclusive Bonneville T120 Black Distinguished Gentleman ’ s Ride Limited Edition motorcycles .
" They [ Triumph ] are passionate about getting classicstyled bikes out for a ride and using the machines we love to make a positive impact for our cause ," continues Hawwa . " That excitement and passion has now been brought together in a product that speaks to our journey together . We are beyond proud to release the Bonneville
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