BMW MOTORRAD ' S RECORD YEAR
Despite major challenges BMW Motorrad finished the year with a record sales result .
With 194,261 units (+ 14.8 %), 2021 was the best year since BMW Motorrad was founded ( previous year : 169,272 ).
" The fact that we still managed to finish 2021 with this fantastic result for BMW Motorrad not only makes me happy , but also incredibly proud ," proclaimed Markus Schramm , Head of BMW Motorrad . " It ’ s precisely in times of crisis where you can see how well a team sticks together . This year , I would therefore like to express my special thanks to all employees as well as to the BMW Motorrad business partners , who made this success possible thanks to their personal commitment and flexibility . My sincere thanks also goes to our customers for their loyalty , trust and support ."
Europe showed strong sales growth in 2021 . Italy ( 16,034 units / + 15.2 %), Spain ( 12,616 units / + 14.4 %) and France ( 19,887 units / + 13.4 %) were the most important growth drivers and able to continuously increase their sales figures . In total , 9,100 more vehicles were delivered in Europe , including Germany , than in the previous year . The Asian market is also continuing to expand . China ( 14,309 units / + 21.4 %) is also one of the strongest growth and volume markets in Asia with double-digit growth . India continues to develop strongly , posting an absolute top result with a growth of 102.5 % and a remarkable
5,191 units .
Germany remains by far the largest single market for BMW Motorrad . With 25,972 units sold , BMW Motorrad will again defend its position as the most successful motorcycle manufacturer in the German market in 2021 .
The market in the USA also developed very positively with 16,030 motorcycles and scooters sold ( previous year : 12,135 units ), BMW Motorrad achieved an impressive + 32.1 % growth in the USA . Sales in Brazil are not growing quite as fast , but they are increasing steadily . With 11,150 vehicles sold ( previous year : 10.707 units ) and a growth of + 4.1 %, the South American market is among the top 7 BMW Motorrad markets in 2021 .
The UK ' s exit from the EU had no significant impact on the fun of riding on two wheels . With an increase of 26.6 % and sales of 9,263 units in Great Britain / Ireland ( previous year 7,315 units ), the British market is proving to be stronger than ever before .
A total of over 60,000 units of the two touring enduros R 1250 GS and GS Adventure alone , were delivered to customers in 2021 . Sales of the traditionally strong R Series increased significantly overall . Thanks to the new top-of-the-line R 1250 RT tourer and the four emotional BMW cruisers from the R18 model family , sales figures in the flat-twin boxer segment once again grew strongly , accounting for around half of the total 194,261 vehicles sold .
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