the money was potentially the wrong thing to do.
“We truly hope that this will pay off with loyalty and
goodwill towards our brand in the future and that we
have not simply performed financial suicide.”
Toby Jacobs of Ride Expeditions agreed, “the sales
team has reversed their role from 'sales' to 'refunds' for
now!”
“It's quite depressing really, but it is what it is,” he
shrugged. “We've just got to make the most of a bad situation
and do everything we can to ensure the company
doesn't only survive this but emerges stronger because of
it.”
He explained that Ride Expeditions hold all deposits
in a trust account until the tour has been undertaken
ensuring refunds can be paid when needed. All tour
companies should follow the same procedure and most
reputable ones will, however, be mindful that not all do.
Many travel businesses have begun to liquidate assets,
leading to some customers worrying that if a tour supplier
is selling gear it can only mean they are in trouble.
Most often it’s not the case and rather good business
management. Why would a tour company keep ten
motorcycles when they only need five? Selling generates
cash needed for immediate concerns, new bikes or
equipment can be bought when needed.
Numerous governments are doing what they can with
E 13