Adelaide, South Australia will host the 2020 Adventure
Travel World Summit. The highly anticipated announce-
ment was made on the closing day of the 2019 summit,
which was held in Gothenburg, Sweden.
The Adventure Travel Trade Associations (ATTA) an-
nual Summit event draws hundreds of industry profes-
sionals from around the world for several days of edu-
cational programming, lauded keynote speakers, ample
time for one-on-one networking, and exploration of the
host destination. This is the first time the ATTA has ever
held an event in Australia, signaling the importance of
Oceania as a major player in adventure tourism and the
company’s growing global reach in the industry.
The Adventure Travel World Summit routinely fea-
tures sophisticated educational content addressing
operational issues, industry trends, and topical con-
cerns relevant to the adventure travel industry. Keynote
speakers in previous years have included polar explorer
Robert Swan, author Elizabeth Becker, and futurist Anne
Nielsen.
On the first day of the Summit, delegates are invited
to participate in the Day of Adventure, which will in-
troduce them to adventure activities available in and
around southern Australia. Vibrant, cosmopolitan, and
multicultural, Australia’s fifth largest city serves as the
ideal basecamp for local and regional adventure and
exploration. Delegates will have lots of time to experi-
ence the area’s laid-back vibe, meet the local people, and
enjoy Adelaide’s natural and cultural delights.
Agenda and speaker details for Adventure Travel
World Summit 2020 and additional information about
the event will be announced in the coming months.
N
E W S
Established in 1990, the Adventure Travel Trade
Association (ATTA) today is widely recognized as a vital
leadership voice and partner for the adventure travel
industry around the world.
TRAVERSE 109