BMW Motorrad is expanding its involvement in
the Heritage segment and launching its own Ride &
Style collection on the market for the first time. The
BMW Motorrad Heritage Collection 2020 features
a wide range of new items, from leather jackets
to denim outfits, as well as motorcycle gloves and
signature boots.
Inspired by timeless classics and iconic BMW
Motorrad details, the new Heritage Collection com-
bines traditional style with the best of what contem-
porary and authentic motorcycle lifestyle clothing
has to offer. All the materials and textiles used are
robust and long-lasting and they fulfil the highest
standards of safety and functionality.
The famous colour identity of the early classic
motorcycles – bold black metal parts adorned with
the fine white decorative lines, the so-called Twin-
Stripes – is reflected throughout the entire collec-
tion. The original branding and the BMW metal
emblem are also incorporated in the design. The
copper-coloured details and visual accents displayed in these garments hark back to the materials used in classic
BMW motorcycles. The new collection celebrates the history of BMW Motorrad and its longlasting passion for mo-
torcycling.
The history of BMW Motorrad dates back to 1923. The first BMW motorcycle to go into production was the R32
– naturally equipped with an air-cooled, two-cylinder flat-twin boxer engine. In 1978, BMW Motorrad became a
pioneer in a completely new field, as one of the first serial-production manufacturers in the world to introduce its
own rider equipment range.
The Heritage segment was established with the market launch of the BMW R nineT in 2014 and has since become
one of the most important segments of the BMW Motorrad brand. In the coming year, the segment is set to expand
into fully new dimensions. BMW Motorrad has announced the launch of a serial-production motorcycle for the
second half of 2020, which will mark its entry into the Cruiser segment.
The BMW Motorrad Heritage Collection will be available from January 2020. In addition to this collection, all
other new BMW Motorrad Rider Equipment products will be presented, as always at the EICMA 2019 motorshow in
Milan.
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