TRAVERSE Issue 03 - December 2017 | Page 92

Muc-Off, the independent UK-based motorcycle care and performance specialist located in Poole, Dorset, have announced the launch of their new Helmet Care Kit as part of their rider care series. Developed specifically for maximum coverage, the Helmet Care Kit of- fers some of Muc-Off’s premium products that are purposefully designed to keep your helmet clean, fresh and fog-free. Muc-Off’s Foam Fresh 400ml, Anti-Fog Treatment 32ml, Helmet, Visor & Goggle Cleaner 250ml and Premium Microfibre Cloth are included in the kit, which are all the result of extensive in-house research and deve- lopment by their team of rider care experts. Whilst their Premium Anti-Fog Treatment and Helmet, Visor & Goggle Cleaner do exactly what the name suggests, Muc-Off’s Foam Fresh has been specifically created to clean helmet liners, pads, gloves, shoes and body armour leaving a fresh citric burst fragrance. “A lot of thought, love and care goes into maintaining a bike and kee- ping it clean, but less so on your helmet and this is why we felt the market needed a kit from us designed to clean & maintain your lid. With this kit, you can now show your helmet the love it deserves", explained Ben Bra- dley, Global Account Manager at Muc-Off's Motorcycling Division. Founded in Poole, UK, Muc-Off has been dedicated to developing care and maintenance products for anyone with an active lifestyle since 1994. With a wealth of experience in the bicycle, motorcycle, and automo- tive industries, the company is committed to bridging the gap between adrenaline-fuelled sports and quality care of equipment. The business is spearhea- ded by Managing Director Alex Trimnell and his pursuit for developing cuttingedge products that push the boundaries of technical development and outstanding design. From distinctive bold branding to iconic formulations that have stood the test of time, Muc-Off has become the care brand of choice for world- -class athletes and enthusiasts alike. Partnerships with the likes of Team Sky, Trek Factory Racing, Sir Bra- dley Wiggins, and British Cycling make up the heart of the company’s development roadmap. Each product undergoes a rigorous testing process that sees feedba- ck and data collected from the competitive use of professionals before making its way into the hands of the consumer. This way the company ensures its customers are getting only the very best care products available in the market. Today the business proudly produces over 150 products for the action sports industries that are dis- tributed across 55 countries and counting. Interested in Muc-Off? Visit www.muc-off.com for more information. R E TRAVERSE 92 V