EXHIBITIONS
exhibition sector is soaring. Here’ s how to represent abroad.
MICE
The total direct spend for business events in South Africa was estimated at R42.4 billion
in 2015.
The international meetings, conference and exhibition industry supported some
280 555 direct and indirect annual job equivalents in South Africa in 2015.
FAST FACTS
The South African conference industry ranks
38th in the International Congress and Convention Association’ s top 100 list of leading destinations in the world.
South Africa had secured
66 international association conferences and meetings for the next five years, starting 2017, with 45 bids still pending. The confirmed events will contribute around
R1.4 billion, attract 108 134
delegates and generate
311 event days.
The Cape Town and Western Cape Convention Bureau secured
17 bid wins for the destination during the 2015-2016 financial year with a potential economic impact of R370 million.
Source: Cape Business News
Cape Town has been ranked as Africa’ s number one convention destination for the past 10 years.
It’ s welcomed 270 000 delegates since 2006, with an average of four conference days per event.
Exhibition and Event Association of Southern Africa( EXSA)
EXSA serves the South African exhibition and events industry. Find more information and a list of South African organisers, venues and service providers( organised according to service) on EXSA’ s website directory: www. exsa. co. za / directory. For a list of upcoming events and exhibitions in South Africa, visit: www. exsa. co. za / events / showall.
Travel Update | issue 9
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