ers’ outfits. She recalls,
“our evening performances coincided with Coronation Street and so I’d miss
my cue, leaving dancers
prancing off for costume
changes
and
coming
back on in the same outfits as I was under stage,
catching up on my soaps!”
After spending some
time as a stylist, Judy says
that she decided to put her
“brain into gear”; “I made
a complete U- turn, heading into fashion recruitment
where I learnt the rules of
business. I then set up a
clothes swapping website – whatsmineisyours.
com - before setting my
vintage venture in 2005.”
Judy’s ‘swap shop’
website began as a London-based
event,
for
people to swap designer
outfits. From here, she pioneered ecological fashion,
which drew lots of media
attention. Judy has been
featured in Elle, The Independent and has even been
on the BBC Breakfast sofa!
After the success
of her swap shops and a
pop-up shop in Covent
Garden, Judy decided to
migrate back to her hometown of Leeds, to pursue
her interest in vintage
clothing- Judy’s Afforda-