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they need to grow and increase the level of
positive impact on the wider society. The
Journey aims to describe and systemise the
different stages of development of a social
innovation project, combining them with
dedicated tools, methods and activities of
support to be delivered by an incubator (see
eMag #1 for more details).
The Social Innovation Journey consists of two
main elements of incubation:
-An external circle which describes social
innovation at an early stage of maturity,
helping them move from a concept to an idea
to a pre-prototype ready to be tested with a
community of stakeholders.
-The internal circle works with more
formalised and mature social innovations,
supporting them to achieve a more structured
and replicable solution.
Within both circles, the activities of the Social
Innovation Journey are organised around five
main areas: Who, What, How (viability), How
(feasibility) and Why.
In this second issue of the Transition eMag we
will be looking at the Who stage of the Social
Innovation Journey.
Who: Focus on the people
The Social Innovation Journey starts with the
people themselves, helping people with a
shared need or a shared social mission
increase their social impact. The Who area of
the model covers everything that has to do
with the people-aspect, and how the
incubators are helping and preparing them to
go through the progression of the stages in
the Journey. It also covers external
relationship-building and how to involve
stakeholders in a positive way.
Some of the activities incubators will be
involved with at this stage are working on
raising awareness around social needs,
involving a wide community of interest,
engaging stakeholders, building relationship