Transform Transform May 2014 | Page 2

Editor’s Note The real estate business is crowded, isn’t it? What makes you stand out? Why should clients choose you? These are just some of the questions you’ll find in this issue focused on helping you define your service so you can gain competitive advantages. If you’re lost in the crowd then essentially you’re invisible. Too often, in the hustle and bustle of real estate, it’s easy to go in too many directions instead of having a solid game plan that you follow closely. Knowing how to promote your service and gain the spotlight makes it easier for prospects to find you. I share some thought provoking questions that help you decide the best course of action. I even raise the idea of mentoring. It can be the shortcut to success! OK, I know shortcuts to success aren’t realistic, but you can accelerate your learning curve from someone’s experience, right? A mentor can help you avoid the pitfalls and find success faster. If you don’t have a mentor already hopefully you’ll find the article informative and see why and how a mentor can make a difference. Mark Rubischko Senior Loan Officer Blumortgage, Inc. 8723 E Via De Commercio A-100 Scottsdale, AZ 85258 NMLS # 236713 BK # 0921771 Website: WWW.blumortgage.com Email: [email protected] In the marketing department, I deliver tips that help you get the most out of your website and farming your neighborhood electronically, and share some rules for postcard marketing. All 3 things can work together to help you get more leads. Leads is the lifeline of your business. Lead generation is either the culprit for failure or the reason for success. If there is a steady stream of leads at your doorstep your odds for success increase greatly. Enjoy this issue, but most importantly, take action from the ideas that inspire you! You Tube www.youtube.com/watch?v=UBzI9GYSPw Tube: Mark Rubischko Contact Me! Feel free to contact me if you have questions or would like your peers added to the distribution list. 2