Editor’s Note
Generating property sales and listings using online marketing is nothing new.
According to the National Association of Realtors, 12 percent of its member
agents surveyed said they got from 11 percent to 25 percent of their business
from online marketing. Eight percent said they got from 26 percent to 50
percent of their business from online marketing, while 4 percent of the
agents said they generated more than 50 percent of their business directly
from online prospecting.
Tools and Methods for Online Marketing Multiplying
Although these statistics seem pretty incredible, the agents surveyed were
only talking about marketing online through their individual Web sites. They
were not talking about additional business that will come as a result of
social networking and video marketing! The fact is that these methods of
generating online sales are in their embryonic stage. Most agents simply
don’t understand them -- never mind actually use them.
Latest Online Marketing Trends Reviewed
Mark Rubischko
Loan Officer
Blu Mortgage, Inc.
8723 E. Via Del Commercio
Suite A - 100
Scottsdale, AZ 85258
(O) 480-788-4258
(C) 602-809-0927
(F) 480-323-2671
[email protected]
www.blumortgage.com
It is our goal to crack open the door to the mysterious subjects of using
social media to grow your business and brand. We will examine how you
can use Facebook, Twitter and LinkedIn to differentiate yourself from your
competitors. We will also take a closer look at video marketing and how the
YouTube video portal can get your properties indexed pronto into Google’s
search engine.
Finally, we will examine some effective and inexpensive ways even a novice
real estate agent can use to produce professional video property tours, even
if he or she has very little technical acumen. We hope you find this edition
helpful and informative. Please email us any suggestions, comments or
questions you may have.
Mark Rubischko
Contact Me!
Feel free to contact me if
you have questions or would
like your peers added to the
distribution list.
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