but when it comes to uploading
them to their website or blog, they
are mystified.
First Create a YouTube
Channel
That’s where YouTube comes in.
Not only does opening an account
on YouTube make it possible for
you to upload and host as many
videos as you can create for free,
it also gives you the opportunity
to brand yourself by creating a
YouTube Channel, which is also free
of charge.
It only takes a few minutes to create
your own channel after you open
your account. Just go to the top
right hand corner of your panel and
follow the instructions, using the
provided links. This is the first step
in branding yourself via videos. It
is also a smart move in promoting
yourself online because Google
quickly indexes new content on
YouTube – which it owns – into its
search engine. And once Google
indexes a video, it isn’t long before
Yahoo and Bing search engines
do the same. So, besides getting
your brand and listings hosted and
broadcasted on YouTube for all to
view, you have also ensured that
your name and brand will show up
more frequently in regular online
searches for real estate agents.
Moreover, you can now easily cut
and paste the code at the bottom
of your YouTube videos where it
says share, and embed them on
your own Website. You should also
post a link to the videos you created
on Facebook, Twitter, LinkedIn
and any other social media you
use for promoting your brand. At
this point, you may have all of the
necessary equipment to create a
video and have opened your own
YouTube channel, but you are still
not a technical wiz. You may know
how to take fairly good photos
and videos, but you have no idea
on how to take these disparate
pieces of media and craft them
into an entertaining and informative
presentation about real estate
trends or listings.
In our final article, we will examine
some easy-to-use video-production
tools that will do the heavy lifting
for you.
Tips for YouTube Newbies
Here are some tips for optimizing
the real estate videos you upload to
YouTube:
Make sure you prime Google’s
search engines by adding keywords
in your video file that include your
name, your location and your
company.
Create a catchy title for each of
your videos, making sure you
include relevant keywords, but don’t
overdo it by keyword stuffing.
Include a link to your website
or blog at the beginning of the
description of each video you add
to your channel.
Become active in the YouTube
community by subscribing to
channels that interest you and
adding comments when you feel
moved to do so.
Answer comments made regarding
your own videos promptly and
politely.
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