A Holistic Approach for
Branding Yourself Online
With 90% of potential homebuyers
searching online for properties and
real estate agents, according to the
National Association of Realtors,
it’s imperative that every new or
established agent has a strong
online brand.
This is often the starting point
where a new real estate agent
builds his personal brand. In the
past, such a presence would
usually just consist of a hastily
created profile on your company’s
Web page with contact info.
But those days are long gone.
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Integrate Your Online
Branding
Instead of approaching your online
branding as separate, unrelated
components, many successful
agents now are adopting a more
holistic approach that consists of
the following steps:
1. Launch your own free website
that outlines the unique skills
and personality you bring to the
table. In addition to your business
profile, share your interests and be
sure to share some tips that might
help someone buying or listing
their home for the first time. In
addition, post the kind of listings
you specialize in and be sure to
highlight your niche. In branding,
it’s not OK to be all things to all
people. You must decide. Are you
a real estate agent that specializes
in business properties? Or are you
an agent specializing in vacation or
residential homes? This is critical
information for establishing your
online brand.
You can create your personal
website for free on Wordpress.
com, Google’s blogger.com or on
the popular Tumblr.com. They are
all easy and intuitive to use and
are indexed by Google quickly and
frequently. This simply means your