Editor’s Note
Technology is a constant changing target, wouldn’t you agree? It’s a
challenge wearing all the hats needed to run a successful real estate
business and keep an eye on how to make the most of social media and
electronic gadgets. I think you’ll find this issue a nice balance between
promoting your business and tapping the power of social media.
The big picture starts with branding. I know that this term gets thrown
around a lot, especially in the corporate world. However, your brand
is something to take seriously and even press the idea of how you can
expand and deepen it with your prospects and clients.
Branding is not just for Fortune 500 companies, it includes you too.
Fortunately, with the help of social media and technology, you don’t need
a Fortune 500 budget to build your brand.
In this issue, I pick on Pinterest, the phenom of social media. Tech savvy
real estate agents are realizing the value of Pinterest and how to make
it work for their business. If you haven’t created any boards and started
pinning yet then you’ll find my articles a helpful guide for getting started.
And if you’re a seasoned pinner then maybe you’ll discover some new
ideas!
Finally, I want to help you think outside the box when it comes to open
houses. I’ll address the dreaded stigma and offer some tips, but overall, you
should walk away from this issue with new concepts that can keep you
on the edge of mastering social network, online websites and becoming a
stronger marketing machine!
Contact Me!
Feel free to contact me if
you have questions or would
like your peers added to the
distribution list.
2
Dan Paladin
Sr. Mortgage Professional
Direct: 562.987.2184
Cell: 562.394.0505
[email protected]
3767 Worsham Ave. #100
Long Beach, CA 90808
NMLS 85410