Transform Issue Two.pdf Apr. 2014 | Page 19

If so, how much is this costing you annually? Not only do satisfied customers provide a valuable source of repeat business, they are your best source of referrals. They have relationships with family, friends, co-workers and business professionals that could one day be your customer. However, this can only happen if you are able to cultivate the relationship over time. Service is the backbone of my business. I enjoy a strong referral base of customers because of the commitment I’ve made to servicing and keeping in touch with my clients. I can help you cultivate relationships by keeping you in the forefront. I execute timely and predictable campaigns that help you cultivate relationships with little effort and can add to your income annually. 2. Both Parties need to be Trustworthy & Accountable Example: Loan Officer who isn’t accountable You’ve been told that the status of your customer’s loan will be approved. Then in the eleventh hour, lender conditions pop-up and cause you and your client to scramble to provide what’s needed. As the Close of Escrow date fast approaches, the loan documents are not delivered to the Title Company as promised. The entire experience causes stress for your client and embarrassment for you. No matter how well you try to explain things, it’s quite painfully obvious not to expect any future referrals from the customer. Can you see how much income this is costing you? What if you could work with a Mortgage Specialist, who was trustworthy and accountable? What if you could work with someone who communicates during the entire process and delivers what is expected? How much would that be worth to you? I believe in a united alliance in front of the client. 3. Success Means Constant and Never-Ending Improvement In your industry, there is not a lot of extensive training provided. But let’s face it - most people who enter real estate sales ultimately leave it because of lack of success. You don’t earn a stable salary while you’re trying to figure out how to crack the code to success. Yet, here you are in a highly competitive industry and have found a way to survive. You see the kind of dollars the top agents earn, and you wonder how they do it. Because you are experiencing some success, you may not be afraid to change. You say to yourself, “Well, at least I’m generating some business, and doing some business is better than doing no business,” or, “I’m working so hard now that, gosh, I should see better results!” Still there is the fear factor. If you could learn to change for the sake of betterment and be confident that you’d see steady, predictable results, would you do it? How much more income would you gain from adding one, two or more customers each month? How many more referrals would you generate? What about the added income, how much would that impact your self-confidence? Top agents depend on predictable systems to produce results, and they don’t work any harder than you do - they just work smarter! Let me show you how we can work together to stay in touch with your customers to generate the referrals you deserve! Call me today! 19