Trance Magazine Issue 3 | Page 47

SETTING HIGH STANDARDS IN US..

In March 20, 2013, ID&T Belgium and SFX Entertainment announced that it would begin organizing an American spin-off of Tomorrowland, known as TomorrowWorld. The festival is held at the Bouckaert

Farm in Chattahoochee Hills, Georgia, located 48 kilometers (30 miles) southwest of Atlanta.

The site was specifically chosen due to its resemblance to the Boom location in which Tomorrowland is

traditionally held.

TomorrowWorld Main Stage 2013

The inaugural edition of TomorrowWorld, held 27–29 September 2013, reused the "Book of Wisdom" design used for the mainstage at Tomorrowland in 2012. The festival played host to over 140,000 attendees over the weekend. TomorrowWorld brought more than music, dancing and stunning visuals to the area last year - it brought an economic boost. Officials reported TomorrowWorld 2013 brought $85.1 million into the Georgia economy, including $70 million directly to Atlanta. That $70 million matches the impact the city got from hosting the NCAA Final Four in 2013.

Nearly 140,000 attended the event, and their direct expenditures added $28.7 million into the local economy in areas such as lodging, restaurants and sight-seeing, TomorrowWorld officials said.