Training Magazine Middle East September 2014 | Page 54

In my previous column I shared five trends that will transform the training and development industry as we know it: learning on demand; the increasing role of brain science; employee wellness; the need for efficiency; and demonstrating return on training investment.

As training and development professionals, we need to pay close attention to the developments within our industry, particularly at a time when client demands for tangible returns on training are increasing.

Some of the common client demands we hear from business managers are:

- “Please provide more training on-the-job so there is less time out of the business.”

- “Make it highly engaging, especially for the new generation (without disengaging our experienced personnel).”

- “I need very clear measures of performance and business impact.”

- “We have lots of new information they must remember, budgets are tight and it must be fun.”

Fortunately, the training and development industry is taking this on board and developing solutions informed by science and technology that can potentially change the way employee education is delivered.

Brain science in particular, helps to reveal how we learn and retain information, and is really starting to drive innovation in our sector.

Therefore, it should come as no surprise that brain scientists, training professionals and technology gurus are now coming together to create solutions that ensure training moves away from the traditional classroom structure and duration.

I had an opportunity to experience the innovations that combine both technology and brain science, and the reality is that we - in the GCC - have to pay close attention to these solutions, or we run the risk of being left behind.

I was particularly impressed with a web-based training solution called Axonify, it combines brain science with game mechanics to significantly improve knowledge retention rates and business impact.

COLUMN - What's Next?

BY HAZEL JACKSON

what's next?

54 | TRAINING MAGAZINE MIDDLE EAST SEPT 2014

in LEARNING TECHNOLOGY