Sue Brett is the VP of Sales and Marketing at Eton Institute Dubai.
Tell Us More About Eton Insiitute?
Eton Institute was established in Dubai-UAE in the year 2006 in the midst of a booming economy that attracted investors from all over the world, along with international businesses and individuals looking for greener pastures.
The influx of international businesses and expats from abroad further fuelled the demand for training not just in languages, but also for other soft skills such as customer service, sales, business etiquette, etc. As a training and development provider, Eton Institute was quick to realise the importance of these skills and cater to the needs and wants of businesses as well as individuals through its training centre located in Dubai Knowledge Village.
Tell Us More About Your Background?
My degree is in languages and business studies. My 20 year career has been rooted in marketing, so working at Eton Institute is the perfect role for me, combining my two passions of languages and communication.
How Does Your Business Help Organizations?
Eton Institute’s Corporate Training arm works very closely with other organizations in assessing their training needs, through custom built tools that we have developed, to analyse and assess individual skills within a workforce. This helps us in identifying skills that are needed to empower the workforce to carry out their responsibilities and deliver results. The findings are shared with our Learning & Development team who will use the data to design the training material and delivery methods tailored to the organizations ethos and culture.
A highly effective, qualified and experienced team of Corporate Trainers delivers the training with regular feedback flowing from both ends. At the end of the training, an assessment report is submitted to the organization clearly highlighting the results achieved by the trainees as well as the return on the investment.
What Recent Projects Have You Implemented?
Eton Institute dedicated the summer of 2014 to support the chain of change. Each of the three months of summer highlighted a cause. June was dedicated to children's education, July was dedicated to fighting poverty and August was dedicated to breast cancer awareness. Through international donations and locally based awareness activities, Eton Institute strived to bring these causes into the spotlight and give them the attention they deserve, from a charity football tournament and Pink Walk, to climbing Europe’s highest mountain Mont Blanc to raise awareness for Breast Cancer, to free Iftar event and Care Packages for the underprivileged.
How Can Our Readers Learn From This?
At Eton Institute we do much more than just training. It is key to remember that our industry is about communicating on a personal level, and simply selling a training course is not enough. At times, CSR policies just remain that, (i.e.) a policy and lacks initiative! It’s important for businesses today to take initiative and commit to making a difference and bringing a positive change to our community and its environment. This approach strengthens the bond between a business and its people, and commands respect from its equals. Eton Institute is a fine example of this strategy.
For more information on Eton Institute Dubai please click the link below:
COMPANY SPOTLIGHT
40 | TRAINING MAGAZINE MIDDLE EAST NOV 2014