Training Magazine Middle East December 2014 | Page 31

Business Development

This shows how credible, passionate and valuable you are. Therefore, you easily earn the trust of your clients and you will better connect with them. When trust enters the game, business transactions can’t become easier.

4. Passive Income

When you blog frequently, you will find yourself writing your dream book one article at a time. One day, you will realize that it is time to put all your writing in a book and sell it either online or in bookstores.

This generates passive income for you. You write the book once and it sells itself 24/7.

Moreover, you will start turning your blog posts into other formats like audio programs, video programs, online coaching programs, etc. This way you generate more income streams using advanced versions of the content you already created.

5. Repeat Business

It’s been said that the easiest sale is made to an existing client. When you blog, you are constantly engaging and connecting with your existing clients and readers. And this will continuously open doors for more repeat business.

6. Authority

When you freely share your knowledge, you prove your credibility and build an authority status. Very few people demonstrate their expertise and are prolific enough. The more you blog, the more you will be perceived as the go-to authority in your industry.

Being prolific in content creation will make you a thought leader in your field.

Blogging had the biggest impact on my speaking business. It helped me get noticed easily, attract new clients and grow my business. And it happens just by sharing my passion with the world one blog post at a time.

I call this passion-based marketing where you let your passion speak for itself and attract the right clients to you.

Are you ready to start your own blog and grow your business now?

Mohamed Tohami is a bestselling author and Egypt’s #1 motivation expert. He is also a professional member of the Global Speakers Federation.

www.perkupyourprofits.com